|
Video: OK Go plays "Needing/Getting" with the Chevy Sonic Filed under: Budget, Videos, Hatchback, Chevrolet 
Chevrolet alluded to it in its "Stunt Anthem" Super Bowl commercial for the Sonic, and during this weekend's Super Bowl, the genuine article appeared. As promised, the Sonic tests out its musical chops by playing OK Go's "Needing/Getting."
Two miles of instruments were laid out in the Southern California desert, lots of practice and planning to get it just right. Of course, that was after four months of preparation, during which time OK Go's lead singer had to learn how to stunt drive.
Follow the jump to check it out, and follow the source link to get more behind-the-scenes tidbits on what went into it.Continue reading OK Go plays "Needing/Getting" with the Chevy Sonic OK Go plays "Needing/Getting" with the Chevy Sonic originally appeared on Autoblog on Mon, 06 Feb 2012 12:33:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Poll: AdSpotting Super Bowl Edition: Grading the Ads Filed under: Marketing/Advertising 
Just like Super Bowl XLVI had to have a winner and a loser, so do the commercials. We've assembled every car commercial that aired during the big game after the jump, along with a poll allowing you to vote on your favorite.
To help you decide, we've graded the ads based on the opinions of our own AOL Autos Editor-in-Chief David Kiley. Having been marketing editor at BusinessWeek, an Adweek and Advertising Age columnist and reporter, and an ad executive at three agencies that worked on Mercedes-Benz, Mazda and Cadillac accounts, Kiley's judgment counts more than most in this sort of discussion.
Follow the jump to review our report card and vote for your favorite Super Bowl car commercial in our poll. The automakers are listening, so use your vote to tell them the ad you liked most, and just maybe you'll see more like it next year.Continue reading AdSpotting Super Bowl Edition: Grading the Ads AdSpotting Super Bowl Edition: Grading the Ads originally appeared on Autoblog on Mon, 06 Feb 2012 11:57:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Video: What happened to the Chrysler Super Bowl commercial? Filed under: Videos, Chrysler 
The gritty Chrysler Super Bowl commercial starring Clint Eastwood may not have been as much of a shock - or as universally well-regarded - as last year's Eminem spot, but it's certainly going to have cube-dwellers trawling YouTube to catch another viewing. Problem is, Chrysler's YouTube channel ran into some problems this morning. Viewers attempting to watch the commercial instead got a message saying "This video is no longer available due to a copyright claim by NFL Properties LLC."
When we reached Chrysler spokeswoman Diana Gutierrez earlier today, she could only say, "We are investigating right now."
The video did become available on the Chrsyler YouTube channel by 11:00 AM Eastern time, though we are awaiting some explanation of what happened from Chrysler's PR team. As a stopgap measure while the Chrysler channel was still down, the ad was posted to another Chrysler YouTube page, PentastarVideo. Still, Chrysler's problems during a high-traffic part of the day means it must have missed plenty of eyeballs.
Watch the video after the jump.Continue reading What happened to the Chrysler Super Bowl commercial? What happened to the Chrysler Super Bowl commercial? originally appeared on Autoblog on Mon, 06 Feb 2012 11:29:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: 2013 Mazda CX-5 priced from $20,695* Filed under: Car Buying, Crossover, Mazda 
Mazda's attractive and fun-to-drive 2013 CX-5 goes on sale this month, and the automaker's North American arm has just announced that it will be priced from $20,695 (*not including $795 for destination). That's a higher base price than competitors like the Hyundai Tuscon, Kia Sportage and Subaru Forester, but the CX-5 boasts some of the best driving dynamics in the segment, not to mention the best fuel economy numbers in the class.
That $20,695 price point refers, of course, to the CX-5 Sport with the (remarkably good) six-speed manual transmission. Opting for the six-speed automatic will set you back an additional $1,400, and if you want to add all-wheel drive, be prepared to dish out another $1,250. Moving up, Touring models with either front- or all-wheel drive start at $23,895 and $25,145, respectively, and are only available with the six-speed automatic gearbox. Lastly, the range-topping Grand Touring comes in at $27,045 (FWD) and $28,295 (AWD), and with the $1,325 technology package added to the GT trim, you'll be looking at $29,620 for a fully loaded CX-5.
The 2013 CX-5 uses Mazda's brand new 2.0-liter Skyactiv-G gasoline engine, along with a host of other weight-saving technologies. We've driven the CX-5 on two different occasions, and while we're quite impressed with the steering, manual gearbox and suspension, we wish interior refinement were a bit better. Still, Mazda is positioning the CX-5 as the enthusiast's small crossover, and we're inclined to agree. Follow the jump for Mazda's official pricing release.Continue reading 2013 Mazda CX-5 priced from $20,695* 2013 Mazda CX-5 priced from $20,695* originally appeared on Autoblog on Mon, 06 Feb 2012 11:00:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Report: Excellence in Energy Efficiency Act promises $1 billion prize for 100 MPG car Filed under: Government/Legal 
Are you a U.S. automaker? Do you want a billion dollars? Have we got a deal for you! Just build 60,000 cars that get 100 miles per gallon and the government will send a truckload of cash to your office doors (or, perhaps, mail a check).
H.R. 3872 - the Excellence in Energy Efficiency Act of 2012 - was just introduced by Representative Dan Lungren (R) of California's 3rd Congressional District. If passed, the legislation would have the Secretary of Energy "establish a program to award a prize in the amount of $1,000,000,000 to the first automobile manufacturer incorporated in the United States to manufacture and sell in the United States 60,000 mid-sized sedan automobiles which operate on gasoline and can travel 100 miles per gallon."
That's right, no cheating with subcompacts toys or fancy all-electrics, it's for adult-sized gasoline-burners only. It's unclear whether plug-in hybrids such as the Chevy Volt or upcoming Ford Fusion Energi might be eligible, but we doubt it since OpenCongress says the subtitle is, "To provide a prize to the first manufacturer of highly-efficient mid-sized automobiles powered by gasoline," and the Volt already comes in at 93 MPGe.
While established automakers couldn't be lured in by the measly $1 million offered by the Progressive X-Prize, we're sure they'd be more than happy to accept a check with the big B on it. The question this proposed law begs, though, is would they make an extra effort to achieve this sort of sky-high efficiency goal under other circumstances?Excellence in Energy Efficiency Act promises $1 billion prize for 100 MPG car originally appeared on Autoblog on Mon, 06 Feb 2012 10:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: Nissan Invitation Concept peeks out ahead of Geneva debut [w/video] Filed under: Concept Cars, Budget, Geneva Motor Show, Europe, Technology, Hatchback, Nissan 
Nissan is headed to the Geneva Motor Show in March with a brand new hatchback concept. Called Invitation, this five-door should give us an idea of what the Japanese manufacturer has planned for its next B-segment contender. The concept borrows a bit from the likes of the Honda Fit, though that's no bad thing. With a clean, athletic design, the Invitation is a refreshing break from some of the automaker's more questionable exteriors.
Nissan hasn't divulged any drivetrain details as of yet, though the company has said each of the Invitation derivatives will be eligible to wear the company's Pure Drive badge. That means the production-version Invitation will be among the most efficient and economical vehicles Nissan produces. We do know the hatch will boast the ever-cool around-view monitor system along with a full slate of tech goodies. Hit the jump for the full press release and be sure to keep an eye open for our Geneva show coverage of the concept's official unveiling.Continue reading Nissan Invitation Concept peeks out ahead of Geneva debut [w/video] Nissan Invitation Concept peeks out ahead of Geneva debut [w/video] originally appeared on Autoblog on Mon, 06 Feb 2012 10:01:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Report: Why haven't you seen many new Chevy Caprice police cars? GM delays. Filed under: Sedan, Etc., Work, Chevrolet, Police/Emergency, Australia 
The sun has long since set on the Ford Crown Victoria and the big sedan's Police Interceptor variants, but many parts of the country still haven't seen the next-generation of pursuit vehicles take to the street. In the case of the Chevrolet Caprice Police Patrol Vehicle, that's because General Motors has hit a delay in providing the Holden-based sedans. According to the DuPont Registry, the delay is two-fold. Shipping from Australia is taking longer than expected, and Chevrolet dealers aren't outfitting the vehicles quickly enough to satiate demand.
The report quotes Deputy Chief Jeff Undestad of the Largo Police Department in Largo, Florida as saying his office waited more than eight months for GM to deliver their Caprice Patrol Vehicles to the dealer. Undestad should consider himself lucky. A neighboring department waited 10 months for its new patrol cars. Chrysler, meanwhile, usually takes two to three months to deliver its police-duty Dodge Charger models.
GM, meanwhile, says that the company is working to address the shipping issues. The company now has a pool of Caprice Patrol Vehicles at port, which should help trim the wait time.Why haven't you seen many new Chevy Caprice police cars? GM delays. originally appeared on Autoblog on Mon, 06 Feb 2012 09:30:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: Mini drums up yet another special edition, the Highgate Filed under: Convertible, Mini, UK, Specialty 
We are more used to seeing this in the six-figure realm of the automotive world: a carmaker putting out one special edition after another. But both Mini and UK buyers love their specializations, so Mini has provided another one called the Highgate. It follows the Baker Street and Baywater editions as the new hotness for 2012.
This one will be for the Cooper convertible (Baker Street and Bayswater were for the hardtops). The standard treatment is an Iced Chocolate exterior coat with Truffle stripes on the hood and a Silvertouched Truffle roof, but metallic options in Midnight Black and White Silver are also available.
Insid,e Dark Truffle Lounge Leather seats with blue piping meet a host of standard features such as Mini's cold-weather and Chrome Line Interior packages. It rides on 17-inch Double Cross wheels and gets a range of four engine options from that in the 122-horsepower Cooper to the 143-horsepower motor from the Cooper SD.
Prices start at £21,300 ($33,693 U.S., not that we'd ever get it here) on-the-road for the manual-transmission Cooper Highgate Convertible, to £26,050 ($41,206 U.S.) OTR for the Cooper SD Highgate Convertible with an auto. More information is in the press release after the jump and plenty of eye candy in the gallery of high-res photos.Continue reading Mini drums up yet another special edition, the Highgate Mini drums up yet another special edition, the Highgate originally appeared on Autoblog on Mon, 06 Feb 2012 08:59:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Maserati recalls 2008-10 Granturismo over potential taillamp failures Filed under: Coupe, Performance, Government/Legal, Safety, Maserati, Luxury 
Maserati has announced a recall of certain 2008-2010 Granturismo models over faulty tail lamps. According to the National Highway Traffic Safety Administration, the coupes may have been assembled with a defective rear lamp assembly. The lights could then fail to illuminated, potentially causing an accident. NHTSA says Maserati will replace the units free of charge once the campaign begins this month. The recall covers 1,768 Granturismo models.
Last year, Maserati recalled 763 Quattraporte and Granturismo models over faulty tie-rod ends, which could have led to a total loss of vehicle control. Click past the jump for the full NHTSA recall report. Owners may contact Maserati or NHTSA for more information.Continue reading Maserati recalls 2008-10 Granturismo over potential taillamp failures Maserati recalls 2008-10 Granturismo over potential taillamp failures originally appeared on Autoblog on Mon, 06 Feb 2012 08:28:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Report: Audi to raise the roof on A1 with rolling cloth panel? Filed under: Convertible, Europe, Hatchback, Audi 
Audi is going to great lengths to steal territory away from arch-rival BMW and its Mini marque. But as you'd expect from any German automaker, the initial A1 three-door premium hatchback appears to be just the beginning. Since its launch, the A1 has bred the five-door A1 Sportback, there's a Q1 crossover based on the same platform reportedly in the works, and the A1 Quattro demonstrates the extent of the architecture's performance capabilities. But Ingolstadt is not about to stop there as reports come in of a convertible version as well.
Well, sort of. According to reports coming in from Germany, Audi is preparing to launch a version of the A1 with a rolling cloth roof panel. If the intel proves accurate, the open-air version would stop one step short of the pseudo-convertible Fiat 500C, in that the aperture would essentially be a giant fabric sunroof, but not roll down the back.
The measure would undoubtedly save Audi significant development costs, but also keep chassis rigidity in check without the need for significant additional structural bracing. Either way, we're not looking at getting any version of the A1 on this side of the Atlantic any time soon, so as far as American buyers are concerned, this is all rather academic.Audi to raise the roof on A1 with rolling cloth panel? originally appeared on Autoblog on Mon, 06 Feb 2012 07:57:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Video: Chrysler debuts "Halftime in America" Super Bowl ad Filed under: Marketing/Advertising, Chrysler 
How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.
Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.
Stirring? We think so. See for yourself after the jump and let us know in the comments if you think Chrysler has created a worthy follow up to last year's commercial.Continue reading Chrysler debuts "Halftime in America" Super Bowl ad Chrysler debuts "Halftime in America" Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 20:44:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Video: Get pumped up with this 24 Hours of Le Mans historical highlight reel Filed under: Motorsports 
Even though Aston Martin's gone home and Audi won't have Peugeot to kick around at this year's 24 Hours of Le Mans, there's a heap to look forward to: a large field of entries that includes two Audi diesel R18s plus two more hybrid R18s, Toyota's TS030 LMP1 hybrid and LMP2 racers from Lotus and Morgan.
But it's the entire field that delivers the magic of Le Mans, and it's not like we need more reminders of the race's awesome history, but we're glad the ACO (Automobile Club de l'Ouest, the organizer) has given us one. You'll find all three minutes of it after the jump.Continue reading Get pumped up with this 24 Hours of Le Mans historical highlight reel Get pumped up with this 24 Hours of Le Mans historical highlight reel originally appeared on Autoblog on Sun, 05 Feb 2012 20:00:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: Volvo marks 30th anniversary of the 760 Filed under: Classics, Sedan, Volvo 
When you think of old-school Volvos - you know, those boxy designs that pre-date the more curvaceous models of today - what do you picture? The 240? The 850? Or do you think of the ultimate in squared-off Swedish design, the 760?
The model credited with saving Volvo was introduced in February, 1982, making it 30 years old this month. Reflecting on the occasion, Volvo looks back at the 760's development, when it needed a car that would be reliable, efficient, durable, easily serviceable, quiet, somewhat attractive, and be a decent performer (in that order). The result was a rear-drive sedan four inches longer in wheelbase than the 240, yet a good 220 lbs lighter.
And that boxy design? That decision was as financial in nature as it was stylistic. After considering a number of design proposals, the final look was selected to be as cost-effective to produce as possible. In the end, those budgetary restrictions left us with a car that was, while not particularly exciting to behold, certainly an enduring icon of its time. Follow the jump to read the full retrospective, and flip through the images in the attached gallery.Continue reading Volvo marks 30th anniversary of the 760 Volvo marks 30th anniversary of the 760 originally appeared on Autoblog on Sun, 05 Feb 2012 19:02:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Breaking: Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad Filed under: Truck, Government/Legal, Marketing/Advertising, Chevrolet, Ford 
Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad will run despite Ford's protest.
Ford found no reason to chuckle at some of the commercial's claims, "particularly around durability." One in particular comes from a character that says of their now-deceased, F-150-driving pal, "Dave didn't drive the longest-lasting most dependable truck on the road. Dave drove a Ford."
Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the "2012" ad that reads, "Dependability based on longevity: 1981-2011 full-size pickup registrations." Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight's game, but Chevy's legal minions must have vetted the spot closely well before time.
Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, "We can wait until the world ends, and if we need to, we will apologize."Continue reading Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 17:55:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Report: Jaguar to close museum, looking for new location Filed under: Etc., Jaguar, UK 
Jaguar's headquarters and production were located at Browns Lane in Conventry for more than fifty years. Part of the complex included the Jaguar Heritage Museum and its collection of 150 cars, so when the Browns Lane site was sold in 2007 to an Australian developer, the countdown began on the museum's remaining time.
Now comes the formal announcement that the collection will vacate its current spot in September, the tragedy being that it might not relocate to a publicly accessible location. Museum reps say that the collection will continue to be in circulation, either on the historical circuit like Goodwood or on loan to other museums. Even now the Jaguar Heritage Museum only has about 30 cars on-site.
Nevertheless, unless another location is secured you won't be able to just show up, buy a ticket and stroll among cars like the 1935 SS Airline AWR564, 1950 Jaguar XK 120 NUB120 or 1956 Jaguar D-type 'Long Nose' 393RW. You'll also miss Austin Powers' "Shaguar," if that's more your style.Jaguar to close museum, looking for new location originally appeared on Autoblog on Sun, 05 Feb 2012 17:34:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
BMWism.com chronicles BMW designers through the eras Filed under: Classics, Etc., BMW, Design/Style 
Chris Bangle may be the name most recently associated with BMW design, but he's just one of many men and women who have sketched and sculpted automobiles for Bayerische Motoren Werke. BMW enthusiast website BMWism.com has gone all the way back to the beginning of the brand, when a BMW was a knockoff of an Austin 7. The names we all know show up in the chronology; giants of post-World War II automotive design world like Michelotti, Bertone, Gandini, Bracq, and of course, Hofmeister.
In addition to the Italian hired guns who sketched for BMW at one time or another, a few surprising names dot BMW's history. Josef Ganz, the largely unsung automotive engineer responsible for much of the original Volkswagen Beetle, also did contract work for BMW. Aerodynamicist Wunibald Kamm based his Kamm-Coupe on BMW 328 mechanicals. Raymond Loewy's mid-century lines were wrought upon at least one BMW 507, and Albrecht von Goertz was a colleague of Loewy's before he designed the 507.
In more recent years, it's intriguing to note the diversity of backgrounds. You've got Bangle, Henrik Fisker, current design chief Adrian van Hooydonk (the man actually responsible for the "Bangle Butt"), and Z4 designer Juliane Blasi. Perhaps the most understated of all BMW designers is Jojii Nagashima, the man responsible for the outgoing E90 3 Series, the iconic E39 5 Series, and, along with Boyke Boyer, the E36 3 Series. Taken as a whole, BMW has a pantheon of automotive design big-thinkers, a trend that doesn't look to be slowing anytime soon.BMWism.com chronicles BMW designers through the eras originally appeared on Autoblog on Sun, 05 Feb 2012 16:01:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: Force India F1 team reveals 2012 VJM05 Filed under: Motorsports, Racing 
Force India has come a long way. What started out as Jordan Grand Prix and changed hands (and names) several times before landing in the stewardship of Indian bazillionaire Vijay Mallya has become a solid mid-field contender on race days. In 2011, the team finished sixth in the constructors' standings, behind front-runners Red Bull, McLaren, Ferrari, Mercedes and Lotus Renault GP. In 2012, however, Force India aims to challenge Mercedes and Lotus for fifth place using the car shown above.
The VJM05 bears the same unfortunate stepped nose of the just-unveiled Ferrari F2012 and Caterham CT01, a trend we expect to see across much of the field as teams deal with F1's technical regulations. Engine, transmission and KERS are again provided by Mercedes-Benz through a partnership with McLaren, and while former DTM champion Paul di Resta returns for another season in the cockpit. Adrian Sutil departs the team in the wake of his assault conviction, his seat now occupied by Nico Hulkenberg.
We'll be watching to see if the young duo can continue to move Force India up the F1 hierarchy. For now, you can check out the press release after the jump and photos from the car's unveiling - which included the first on-track session of any 2012 F1 cars revealed thus far - in the image gallery above.Continue reading Force India F1 team reveals 2012 VJM05 Force India F1 team reveals 2012 VJM05 originally appeared on Autoblog on Sun, 05 Feb 2012 14:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: Toyota upgrades limited TS030 Hybrid racing program to full WEC entry Filed under: Motorsports, Toyota, Racing 
When Toyota announced its return to endurance sports car racing with the new TS030 Hybrid this season, the plan was to enter a handful of races, like Le Mans and Spa-Francorchamps, on an invitational basis.
Plans change, though, and Toyota has now upgraded the program to a full manufacturer entry, paving the way for it to compete in the entire FIA World Endurance Championship schedule. Now, with budget constraints, it's likely that Toyota will still pick and choose which races to contest, but it does open the door.
The change was apparently made in order to support endurance racing as a motorsport discipline. As part of its arrangement with the FIA, organizers at the Automobile Club de l'Ouest (ACO) need at least two manufacturers in the LMP1 category. With Peugeot's withdrawal, the series lacked the requisite level of participation, so Toyota stepped up to fill the void. Follow the jump for the full announcement.Continue reading Toyota upgrades limited TS030 Hybrid racing program to full WEC entry Toyota upgrades limited TS030 Hybrid racing program to full WEC entry originally appeared on Autoblog on Sun, 05 Feb 2012 13:01:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Official: Renault chops UK lineup in half Filed under: Renault, UK 
Renault has a wide array of products in its portfolio. In its home market it offers a baker's dozen model lines, and when you get down to bodystyles the range ratchets up past 20.
While we don't get any of them in North America, the United Kingdom remains a vital market for the French automaker. But British buyers haven't been buying Renaults as much as they used to, prompting a drastic shift in strategy. As a result, Renault is cutting the Modus, Kangoo, Wind, Laguna, Espace and the entire Gordini line from its UK lineup, .
So what does that leave for UK shoppers? The Twingo, Clio, Megane, Grand Scenic and Traffic. Renaultsport models remain on offer, through the Twingo RS is now available in only one version. Those will soon be joined by the Fluence ZE and Twizy, as well as the Dacia range. Regardless, this represents a drastic cut in a vital market for one of Europe's largest automakers. Details in the press release after the jump.Continue reading Renault chops UK lineup in half Renault chops UK lineup in half originally appeared on Autoblog on Sun, 05 Feb 2012 12:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] Filed under: Budget, Sedan, Etc., Government/Legal, Marketing/Advertising, Hyundai 
Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker's 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Environmental Protection Agency. As such, the group has sent letters to both Hyundai CEO John Krafcik and President Eok Jo Kim warning that if the automaker advertised the 40 mpg claim in the company's Super Bowl spots, Consumer Watchdog would release a retaliatory video of its own. The group has since followed through with that threat.
The Elantra spot scheduled to run during tonight's game, "Victory Lap," makes no mention of fuel economy whatsoever, focusing instead on the sedan's winning the 2012 North American Car of the Year award. When Hyundai previewed its first three Super Bowl spots on January 30, the automaker's official announcement indicated that this was the intent all along:
Finally, to round out the game-day lineup, Hyundai will celebrate its 2012 North American Car of the Year victory for Elantra with a new 30-second spot called "Victory Lap." The Elantra earned the prestigious award from a jury of 50 independent automotive media in early January.
Earlier today, we erroneously stated in this post that the ad running this evening was changed to not reflect the fuel economy numbers. Hyundai emphatically denies that any changes were made along the way.
In an email to Autoblog, Jim Trainor, Hyundai's senior group manager for product public relations, writes:
We never removed a fuel economy claim from our Elantra Super Bowl spot. It is, and always was, a focus on the North American Car of the Year award bestowed on Elantra. No group "made us" change our commercial and no outside group is going to dictate to us what the content of our commercials will be. The commercial you will see today is exactly how we meant it and exactly what it has been from the start.
Click past the jump for a look at the Elantra Super Bowl spot, the Consumer Watchdog clip about the vehicle's mileage claims and a press release from the non-profit.
In a related note, Popular Mechanics just-published real-world fuel economy test of two cars boasting 40 mpg EPA highway ratings is a very timely and interesting read. PM's test subjects?The Ford Focus SFE and the Hyundai Elantra.
Ultimately, when you get past all the noise, it's important to remember that "your mileage may vary" is a mantra for a reason. Continue reading Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] originally appeared on Autoblog on Sun, 05 Feb 2012 11:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
|
